Sandra Eichner is a globally active, award-winning, trilingual creative and leader with a successful track record working for marquee shops in six countries.
As a passionate ad nerd, idea lover, and attention aficionado, she's even more discontent with bad/annoying/generic advertising than the average person—which is why she helps brands to conquer eyes, minds, hearts, and market share with work that sells... because it doesn't suck.
The recipe: a mix of empathy, up-to-the-minute cultural awareness, imagination, and smart thinking.
Plus the skills to play in any channel, or even create new ones.
Plus a super-secret ingredient that only grows in Sandra's head.
Always data-informed, insight-driven, media-agnostic, and grammar naziesque.
Throughout Sandra's career, her ability to touch people appropriately has helped her to…
… create and creative direct ROI-heavy work for many of the world's biggest and some of the most interesting challenger brands…
… successfully build, manage, and mentor Copywriters, Art Directors, Editors, and Content Creators in four countries and three languages…
… be recognized by the usual and some less usual award shows, from The One Show to The Cannes Lions to The Caples Award.
When she’s not working or writing about herself in the 3rd person, Sandra likes to kick sandbags, come up with weird movie ideas, learn new things, and support good things.
As a Creative Director
Currently working (full-time) as the Creative Director at Human (Boulder, CO)
Bartle Bogle Hegarty (freelance)
Clients: Samsung, Jollibee, Nike, Burger King UK
Freelance (Miami, California, Beijing, Atlanta):
Leading teams as well as creating work for Gatorade, Reebok, Amerant Bank, four Marriott brands, BMW, Navy Federal Credit Union, Pep Boys, residential & tourism brands; working directly with my client HomeFinder.com
VITRO (full-time): Leading and managing the teams + creating work on for all adidas Golf brands, Caribou Coffee, Facebook Order Food Launch, Petco, Serengeti Eyewear
DDB (full-time): Rebuilding the team by hiring CW's and AD's; leading and managing the team and client, IKEA; overseeing all creative output; resource planning. Part-time: VW & T-Mobile.
As a Senior Copywriter
Crispin Porter + Bogusky (full-time): Creating campaigns and copy across all channels for American Airlines, Infiniti US & Global, Hotels.com, Kraft Mac & Cheese, Domino’s Pizza, Pearl Izumi, Papa’s Pilar Rum, Glenlivet
Philipp & Keuntje (full-time): Lead Copywriter creating global and national campaigns for Lamborghini, Audi, Tetra Pak
Kolle Rebbe (full-time): Lead Copywriter creating national campaigns for Google, YouTube, Nike Football, Ritter Sport Chocolate
As a Junior Copywriter/Copywriter
Jung von Matt (full-time): Creating global and national campaigns for Mercedes-Benz, SIXT, GE, Ben & Jerry’s, Havana Club, Zalando, 1&1 Internet
DDB (full-time): Creating campaigns and writing for VW, Loctite, SKY Pay TV, Ramazzotti Liqueur, WestLB Bank
Creative Direction, Copywriting, Digital Marketing, Social Media Marketing, Brand and Product Innovation, Experiential Marketing, Integrated Marketing, Creative Strategy, Omnichannel Marketing, UX Writing, UX Copywriting, Micro-/Nano-Copy, Content Design, Content Marketing, Product Innovation & Naming, Blogging, Long-Form Copy, B2B Marketing, Presenting, Client & Team Management, Mentoring, Hiring & Resource Planning, Photography, Videography, Transcreation / Localization, Translation, SEO, SEM, Conversational Copywriting for AI, Proofreading
Automotive, Athletics, Football, Technology, Media, Luxury, Entertainment, Fast Food, Telecommunications, Social Media, Finance, Gaming, Food & Beverage, Spirits, Beer, Retail, Medical, Non-Profit & Cause Marketing, Skin Care, Insurance, Fashion & Clothing, Music, Pet Food, Hospitality, Travel & Tourism, Eyewear, Healthcare, Packaging, Dating
BRAND EXPERIENCE (selection)
English Linguistics and Literature
German Linguistics and Literature
English, German, Hungarian, un poco de Español,
un peu plus de Français, Latin