WELCOME

TO MY

WORK PLACE


Sandra Eichner is an award-winning trilingual creative and leader with a successful track record working for marquee shops in six countries. While you're saving for her NFTs please enjoy some details about her 16+ year career below.


As a passionate ad nerd, idea lover, and attention aficionado, Sandra is usually even more discontent with bad/annoying/generic advertising than the average person—which is why she helps brands to conquer eyes, minds, hearts, and market share with work that sells... because it doesn't suck, amongst others.


The recipe: a mix of empathy, up-to-the-minute cultural awareness, imagination, smart thinking, and a near-embarrassing hunger for awesomeness. Plus a keen eye for great talent and attitude, paired with the ability to unleash and refine both.


Throughout Sandra's career, her ability to touch people appropriately has helped her to…


create and creative direct ROI-heavy work for many of the world's biggest and some of the most interesting challenger brands…


… successfully build, manage, and mentor Copywriters, Art Directors, Editors, and Content Creators in four countries and three languages…


… be recognized by the usual and some less usual award shows, from The One Show to The Cannes Lions to The Caples Award.


When she’s not working or writing about herself in the 3rd person, Sandra likes to kick heavy bags, work on her latest NFT's, learn new things, and support good things.

WORK EXPERIENCE

As a Creative Director


Currently working (full-time) as the Creative Director leading copy and conceptual work across diverse accounts at Human Design (Boulder, CO)


Freelance:

Leading teams as well as creating work for Gatorade, Reebok, Amerant Bank, four Marriott brands, BMW, Navy Federal Credit Union, Pep Boys, residential & tourism brands; working directly with my client HomeFinder.com


VITRO (full-time): Leading and managing the teams + creating work on for all adidas Golf brands, Caribou Coffee, Facebook Order Food Launch, Petco, Serengeti Eyewear


DDB (full-time): Rebuilding the team by hiring CW's and AD's; leading and managing the team and client, IKEA; overseeing all creative output; resource planning. Part-time: VW & T-Mobile.


As a Senior Copywriter

Crispin Porter + Bogusky (full-time): Creating campaigns and copy across all media channels for American Airlines, Infiniti US & Global, Hotels.com, Kraft Mac & Cheese, Domino’s Pizza, Pearl Izumi, Papa’s Pilar Rum, Glenlivet


PuK Kolle Rebbe (full-time): Lead Copywriter creating global and national campaigns for Lamborghini, Audi, Tetra Pak, Google, YouTube, Ritter Sport



As a Copywriter/Jr. Copywriter/Intern

Jung von Matt (full-time): Creating global and national campaigns for Mercedes-Benz, SIXT, GE, Ben & Jerry’s, Havana Club, Zalando, 1&1 Internet


DDB (full-time): Creating campaigns and writing for VW, Loctite, SKY Pay TV, Ramazzotti Liqueur, WestLB Bank

SKILLS

Creative Direction, Copywriting, Digital Marketing, Social Media Marketing, Brand and Product Innovation, Experiential Marketing, Integrated Marketing, Creative Strategy, Omnichannel Marketing, UX Writing, UX Copywriting, Micro-/Nano-Copy, Content Design, Content Marketing, Product Innovation & Naming, Blogging, Long-Form Copy, B2B Marketing, Presenting, Client & Team Management, Mentoring, Hiring & Resource Planning, Photography, Videography, Transcreation / Localization, Translation, SEO, SEM, Conversational Copywriting for AI, Proofreading

INDUSTRY EXPERIENCE

Automotive, Athletics, Football, Technology, Media, Luxury, Entertainment, Fast Food, Telecommunications, Social Media, Finance, Gaming, Food & Beverage, Spirits, Beer, Retail, Medical, Non-Profit & Cause Marketing, Skin Care, Insurance, Fashion & Clothing, Music, Pet Food, Hospitality, Travel & Tourism, Eyewear, Healthcare, Packaging, Dating

AWARDS

BRAND EXPERIENCE (selection)


CERTIFICATIONS

Conversion Copywriting

Digital Marketing

HIGHER EDUCATION

English Linguistics and Literature

German Linguistics and Literature

Economics

LANGUAGES

English, German, Hungarian, un poco de Español,

un peu plus de Français, Latin