AMERICAN AIRLINES

TYPE

Digital, Video, Print, OOH,

In-flight, Booklet


How do you relaunch one of the world’s biggest but not exactly most popular airlines? You talk about what makes it truly great: its passengers.


Plus: Route launch communication & AAdvantage Elite Kit redesign

Print/OOH

Digital Banners

Route Launch – New Zealand

Website

AAdvantage Elite Kit redesign and copy