Global 7-month, multi-phase, social media lead integrated campaign for Gatorade 5v5, the world’s #1 youth soccer tournament—and primary promotional tool for Gatorade’s UEFA Champions League sponsorship.

CHALLENGE: Lead the strategy and creative process for the conceptualization of the Gatorade 5v5 2020 program globally. Create and choreograph a cohesive digital strategy where players, Gatorade marketing teams in 20 countries, and global online audiences are motivated to join, engage with, amplify and share the 5v5 2020 program.

Reach and connect with the young consumer through football and elevate the association with the UEFA Champions League.

CORE MESSAGE: 5v5 is where future GOATS play.

MY ROLE: Strategic & creative campaign development; content development/ideation/execution; key message & key visual development; tool kit development; Creative Direction of it all (art & copy)

Invitation video featuring top FC Barcelona players

How to participate, explained by FC Barcelona

Messi Invitation, Countup Teaser, What is 5v5? explanation video and more

Facebook Video Post & Templates, IG Create Tool GIF

Key Visuals, Key Message & Website