Concept, Copy, Creative Direction
Social Media, Video
For the (successful) pitch for Reebok LATAM’s social media business, we introduced the iconic brand’s new lifestyle & performance focus: Moving with Purpose (fitness) & bringing original sneaker icon, Club C, to the present (lifestyle).
“To be slimmer? To be prettier? To get more Likes? Or…To be stronger. To be more confident. More than fit… powerful.”
“What moves you?”
“Move with purpose” (here: to inspire others)
“Move for more” (…than just the gym)